The Full Spectrum

Melbourne streaming media agency AdUnion has marked a decade in business, having tripled revenue since 2023 on the back of early bets on streaming TV and a proprietary ad tech platform. Founded in 2016 by Robert Ong and Adam Shalagin, the independent full-service agency built its model around streaming and measurable TV performance before either […]

The campaign reached around two million Aussie households through Samsung Ads. Samsung connected TV (CTV) home screen advertising has delivered the highest streaming return on ad spend (ROAS) for challenger telco Tangerine, following a Black Friday campaign executed in partnership with media agency AdUnion. The campaign reached around two million Australian households through Samsung Ads, with performance measured using […]

Independent full-service media agency, AdUnion, is set to continue its long-standing partnership with national telco brands, More and Tangerine, and a new exclusive media partnership with online adult retailer, Wild Secrets, with both businesses signing multi-year contracts. Under the refreshed deals, the Melbourne-based agency will continue to manage advertising strategy and media planning and buying […]

Zitcha, Fabulate and AdUnion have all claimed a spot on Deloitte’s Technology Fast 50 Program. The Fast 50 program recognises, profiles and celebrates Australia’s fastest-growing tech companies. Now in its 25th year, it ranks the nation’s top 50 public and private tech companies based on percentage revenue growth over three years (2023 to 2025). According […]

The 2025 Streamscape report marks a milestone for unified TV measurement in Australia, but alternative data sources raise key questions about how we define “total viewing.” On the 30th of June 2025 OzTAM released its groundbreaking “Streamscape” report, offering the first “independent, unified view of total video consumption in Australia”. Key Findings from OzTAM’s Streamscape […]

AdUnion has showcased the business impact of advertising on Tubi, highlighting the free ad-supported streaming service’s growing role in performance media at News Corp Australia’s recent All Screens for All Australians event in Sydney. The independent media agency was the exclusive agency partner at the showcase, where it presented case study data from an ongoing streaming TV campaign. Using its […]

Independent full-service media agency AdUnion has made two new appointments to its leadership team, with Siddharth Bhakay joining as Head of Digital and Katrina Stratton as Head of Client Services. Bhakay is a digital advertising specialist with nearly 15 years of experience, having previously worked with brands such as Menulog, Coles, Dan Murphy’s, Qantas, and […]

Adam Shalagin, Managing Director at AdMatch and Co-Founder of AdUnion shares his insights into streaming TV media, the new frontier of digital advertising. We all know marketing is super tough in an environment where both media owners and platforms actively compete for as much of your retail margin as possible. Sometimes this leaves very little remaining […]

Concluding his series on Connected TV Advertising, Adam Shalagin encourages us to think of it as natural extension of your digital marketing toolkit. So as my series of articles on Connected TV Advertising comes to an end, I wanted to summarise some key points and be really clear on what it costs to advertise with […]

Adam Shalagin, Managing Director at AdMatch and Co-Founder of AdUnion shares some case profiles to help you understand the potential of Connected TV. Australia’s biggest sex toys retailer, Wild Secrets has been consistently getting better return on ad spend through Streamed Ads on Connected TV than Google Ads. A platform developed by Melbourne Media Agency […]