The Full Spectrum

The 2025 Streamscape report marks a milestone for unified TV measurement in Australia, but alternative data sources raise key questions about how we define “total viewing.” On the 30th of June 2025 OzTAM released its groundbreaking “Streamscape” report, offering the first “independent, unified view of total video consumption in Australia”. Key Findings from OzTAM’s Streamscape […]

AdUnion has showcased the business impact of advertising on Tubi, highlighting the free ad-supported streaming service’s growing role in performance media at News Corp Australia’s recent All Screens for All Australians event in Sydney. The independent media agency was the exclusive agency partner at the showcase, where it presented case study data from an ongoing streaming TV campaign. Using its […]

Independent full-service media agency AdUnion has made two new appointments to its leadership team, with Siddharth Bhakay joining as Head of Digital and Katrina Stratton as Head of Client Services. Bhakay is a digital advertising specialist with nearly 15 years of experience, having previously worked with brands such as Menulog, Coles, Dan Murphy’s, Qantas, and […]

Adam Shalagin, Managing Director at AdMatch and Co-Founder of AdUnion shares his insights into streaming TV media, the new frontier of digital advertising. We all know marketing is super tough in an environment where both media owners and platforms actively compete for as much of your retail margin as possible. Sometimes this leaves very little remaining […]

Concluding his series on Connected TV Advertising, Adam Shalagin encourages us to think of it as natural extension of your digital marketing toolkit. So as my series of articles on Connected TV Advertising comes to an end, I wanted to summarise some key points and be really clear on what it costs to advertise with […]

Adam Shalagin, Managing Director at AdMatch and Co-Founder of AdUnion shares some case profiles to help you understand the potential of Connected TV. Australia’s biggest sex toys retailer, Wild Secrets has been consistently getting better return on ad spend through Streamed Ads on Connected TV than Google Ads. A platform developed by Melbourne Media Agency […]

Adam Shalagin delves into the new and imperfect ecosystem that is Streaming Media, whose video content is arguably the most powerful medium available for advertisers and brands to reach potential customers. Never has there been so many options to consume media in Australia and finding customers with advertising has never been more complex. In this […]

Mediaweek also asked media buyers their predictions for the streaming service in the year ahead Netflix introduced its ad-tier subscription model in November, giving consumers the option of a cheaper monthly fee – but with ads played before and during shows and films. At $6.99 a month, ‘Basic with Ads‘ will feature four to five […]

AdUnion was established in 2016 and has worked with clients on delivering streamed media campaigns to build brands and get results. The independent agency aims to set new benchmarks and redefine clients’ expectations to create bonds that are honest and based on reciprocated trust. Adam Shalagin, co-founder and commercial director of AdUnion, spoke to Mediaweek […]

A number of media, marketing and digital businesses have been named in The Australian Financial Review’s Fast 100 and Fast Starters lists for 2021. To be eligible for entry into the Fast 100, a business must have started trading on or before 1 July 2016, and have had turnover greater than $500,000 in 2016-17. Entrants […]