Sound is Everywhere
Feel the Power of Audio across Streaming Music and Podcast Advertising.
Traditional radio, online audio streaming and digital audio broadcasting is an innovative channel. AdUnion has in-depth understanding of the various networks and who they target. Listeners build trust and loyalty with announcers or talent which can help brands with an immediate call to action.
Audio is effective in building reach & frequency but also incredibly flexible with short turnaround times and creative agility. We can measure the effectiveness of streaming audio campaigns, matching the streaming audio Ads to your sales or leads using AdMatch, our proprietary technology.
Benefits
Digital Radio and Streaming Audio represent a powerful tool for Brand Building and Sales
- Understand your ROAS and ROI by measuring Streaming Audio with AdMatch technology.
- Enhance your Audience Reach and Frequency with Streaming Audio campaigns.
- Leverage talent to provide significant results for your Brand.
- Low creative costs and turnaround times can be a powerful deployment advantage.
Why Choose Audio Advertising?
Streaming Audio Advertising is an important channel in the digital ecosystem, where we can leverage data and technology to reach your target audience in an efficient and effective way. With streaming, we are often serving an ad to a single individual via their connected device, so we can massively reduce wastage with data-driven targeting. As part of an integrated media campaign, Streaming Audio Advertising can significantly increase reach and frequency to Build Brands and Generate Growth for your Business.
Reach a Loyal and Engaged Audience
Music and podcast selection is a very personal decision to many and as such creates a very engaged environment. As with Radio Advertising, people often choose to stream their favourite shows and have a significant level of loyalty to the presenters, be it a Breakfast show, Sports or crime Podcast! The opportunity to connect to an audience in this environment offers a high level of attention to messaging.
Cost-Effective and Flexible Advertising Options
The very nature of Audio advertising has changed fundamentally as we move further into a world where streaming is the default choice. Radio was always about broadcasting a message widely, meaning that we reached everyone, including those outside our target audience. With this comes waste, something that Streaming Audio overcomes. Once a Radio campaign was bought, the ability to be nimble and change was almost impossible, with a locked 30 day cancellation policy in most cases. Streaming Audio does not have these same rigid conditions, meaning we can change, pause and re-start with optimal flexibility.
Benefits of AdUnion’s Audio Advertising Services
AdUnion has developed our own in-house AdMatch technology to match an online sale or lead to a Streamed Audio Ad on any connected device. We call this Return on Streaming Investment, or ROSI for short. With this data, you can see exactly how your campaigns are performing. We can also use this data to determine which streaming services are yielding the best results for your campaigns and optimise our spend allocations to get even better results!
Custom Campaigns for Maximum Impact
The team at AdUnion designs campaigns with your specific objectives in mind, whether it be reaching as many people as possible, for maximum awareness, or a specific direct response outcome such as an online sale or lead generation
Access to Top All Audio Streaming Services and Podcasts
We can give you access to audiences across all the major Streaming Services, such as Spotify, Apple Music, Listnr, ARN iHeart Radio, Amazon and many others
Proven Results with Data-Driven Strategies
If you are too reliant on traditional performance media channels and want to Build Brand to drive direct traffic and improve your ROI metrics, then Streaming Advertising on Connected TV is the answer.
Contact AdUnion Today
