The Future of TV Advertising
Connected TV Advertising allows us to stream a single ad to a single TV in a targeted and measured way.
Things have changed dramatically in the world of TV Advertising in Australia. Streaming TV can now be targeted to things like Geographic location down to postcode level, Gender, Age, Time of day, day of week, specific devices – all very digital capabilities.
Streaming TV Advertising does not require the high budgets of broadcast, we can produce creative at much lower costs and crucially we can measure performance. Our AdMatch platform allows us ot measure exactly what your campaign generates from a lead to a sale, giving us precise ROAS, ROI and CPA numbers.
Benefits
Streaming TV Advertising on Connected Devices with AdUnion provides :
- AdMatch Technology to exact match your Streaming TV Ad to an online sale or lead.
- Advanced targeting to ensure we reach your target audience, reducing waste and increasing efficiency.
- Direct Response from Performance TV giving tangible growth in the short term.
- AdMatch Data to also understand your Mid and Long term Brand Building Awareness and Consideration.
Why Choose Connected TV Streaming Advertising?
Streaming and Connected TV Advertising is now part of the digital ecosystem, where we can leverage data and technology to reach your target audience in an efficient and effective way. We no longer require huge budgets for Broadcast TV, as we can reduce wastage with data-driven targeting. Combine this with the significant reduction in the cost of creative production, and we have an incredible opportunity to build brands and generate growth for your business.
Enhanced Targeting Capabilities
Much like display advertising, we can now retarget customers who have visited your website on Connected TV. We can exclude existing customers, segment based on your CRM, and even build lookalike audiences. We can overlay 1st, 2nd and 3rd-party data in a privacy-compliant and secure manner to build Connected TV campaigns.
Measurable Results and ROI
We have developed our own in-house AdMatch technology to match an online sale or lead to an Ad on a Connected TV. We call this Return on Streaming Investment, or ROSI for short.
With this data, you can see exactly how your campaigns are performing. We can also use this data to determine which TV networks are yielding the best results for your campaigns and optimise our spend allocations to get even better results!
Seamless Cross-Device Integration
AdUnion can expand your Connected TV Streaming campaign into other streaming channels, such as Audio and across all digital touchpoints to build frequency, drive awareness and action.
Benefits of AdUnion’s Connected TV Advertising Services
We are local Media, Tech & Data experts who understand how to drive growth for your business. We work with all major TV networks and can access premium audiences in an efficient way to get measurable results.
Tailored Campaigns for Your Brand
Our team has worked with major brands across a broad range of industries. We understand all businesses are different and work closely with you to design campaigns that reach the right audience for your Brand.
Access to Premium Streaming Platforms
It is now possible to advertise on all major streaming platforms available in Australia. While some platforms have varying levels of access, the team at AdUnion works directly with all Streaming TV Networks and platforms, including:
| 9Now | Netflix | Kayo |
| 7Plus | Tubi | Max |
| 10play | Paramount+ | Binge |
| SBS on Demand | Samsung TV | Disney+ |
| Foxtel | AppleTV | Amazon Prime Video |
| LG TV | DAZN | Stan |
Proven Strategies to Maximise Engagement
Our clients consider Connected TV Streaming Advertising as an integral part of their media mix, very often as an “Always On” strategy that upweights during category-relevant periods. They are able to execute in this way due to the clear performance results that Connected TV advertising is generating. With a clear view of ROI, Marketers can continue to invest with confidence in Streaming Media on Connected TV.
Ready to Transform Your Connected TV Streaming Strategy?
If you are too reliant on traditional performance media channels and want to Build Brand to drive direct traffic and improve your ROI metrics, then Streaming Advertising on Connected TV is the answer.
Contact AdUnion Today
