News Corp Australia · Media and publishing
21% Better Return Than The Major Streaming Platforms
Free streaming bought as a performance channel, every spot matched to a transaction, share of budget decided by the result.
- Client
- News Corp Australia
- Industry
- Media and publishing
- Engagement
- AdMatch™ Attribution and Industry Showcase
Higher return on ad spend than the other major streaming channels running in the same plans.
Lower cost per acquisition across overall acquisition actions.
Tubi's share of client streaming budget, up from 18% the year before.
The situation
News Corp Australia had recently taken over sales representation of Tubi, the global ad-supported streaming platform, and needed to sell it on more than its size. The reach case was already well made — 1.3 million monthly active users, a catalogue of 25,000 films and 7,000 episodes. What advertisers kept asking was whether that audience converted. Free streaming is often planned as an add-on to the subscription platforms, and reach data alone could not answer a performance question.
What we did
- 1
Matched spots to transactions
AdMatch™ connected Tubi spots directly to web sales and conversions, using actual spots and actual transactions with no modelling or panel estimates.
- 2
Analysed more than twelve months of it
We read over a year of campaign data as one set, across network, day part and creative. A single flight can be flattered by its timing, so the longer run was needed to show whether the pattern held.
- 3
Put the findings in front of the market
News Corp asked us to present the campaign data to more than 300 industry decision-makers — the buyers it now sells Tubi to.
The result
Against the other major streaming channels running in the same plans, Tubi delivered a 21% higher return on ad spend and a 17% lower cost per acquisition. On that evidence its share of client streaming budget moved from 18% to 27% year on year.
News Corp now has a performance answer to go with the reach answer, from live campaign data rather than a category study.
“Their AdMatch analysis gave us clear visibility on return on ad spend, proving that Tubi doesn't just add incremental reach — it drives real business outcomes for advertisers.”