News & Thinking

Media keeps changing. Here’s what’s happening, what we make of it, and what it could mean for your business, through industry news, opinion pieces and practical guides.

Type

Topic

Showing all 16 articles

News18 June 2026
What Fox's Roku takeover means for Australian advertisers
Fox’s $31 billion Roku takeover could reshape streaming advertising, but Australian analysts say its biggest impact may be on Tubi’s growth, first-party data and connected TV home screens.
News17 June 2026
Samsung CTV home screen ads deliver strong ROAS for Tangerine via AdUnion
Tangerine’s Samsung CTV home screen campaign delivered its highest streaming ROAS, reaching two million Australian households and linking TV exposures to online sales.
News17 June 2026
AdUnion Retains Telco Brands More & Tangerine & Online Adult Retailer Wild Secrets
AdUnion extends its partnership with telcos More and Tangerine and signs an exclusive multi-year media deal with online adult retailer Wild Secrets.
News6 May 2026
AdUnion celebrates 10-year anniversary
Melbourne streaming media agency AdUnion has marked a decade in business, having tripled revenue since 2023 on the back of early bets on streaming TV and a proprietary ad tech platform.
Blog13 Jan 2026 · 4 min read
Netflix Advertising Guide
Netflix advertising gives Australian brands access to premium streaming audiences through targeted, high-attention ad formats.
News28 Nov 2025
Zitcha, Fabulate & AdUnion Among Australia’s Fastest-Growing Tech Companies
Zitcha, Fabulate and AdUnion have all claimed a spot on Deloitte’s Technology Fast 50 Program. The Fast 50 program recognises, profiles and celebrates Australia’s fastest-growing tech companies.
Blog17 Oct 2025 · 3 min read
Broadcast Still Rules? Why OzTAM’s Streamscape Data Paints a Contested Picture of Australia’s Viewing Habits
The 2025 Streamscape report marks a milestone for unified TV measurement in Australia, but alternative data sources raise key questions about how we define “total viewing.”
News7 Aug 2025
AdUnion backs Tubi’s streaming ad growth with AdMatch results
AdUnion has showcased the business impact of advertising on Tubi, highlighting the free ad-supported streaming service’s growing role at News Corp Australia’s recent All Screens event in Sydney.
News17 Sept 2024
AdUnion makes new leadership appoints following key telco retentions
Independent full-service media agency AdUnion has made two new appointments to its leadership team, with Siddharth Bhakay joining as Head of Digital and Katrina Stratton as Head of Client Services.
News7 May 2024
Final Word on Connected TV – The Price of Streaming & Video Advertising
Concluding his series on Connected TV Advertising, Adam Shalagin encourages us to think of it as natural extension of your digital marketing toolkit.
News20 Mar 2024
How To Get Better ROAS from Connected TV than Google Ads
Adam Shalagin, Managing Director at AdMatch and Co-Founder of AdUnion shares some case profiles to help you understand the potential of Connected TV.
News13 Feb 2024
Where Has Everybody Gone? Getting Your Brand Top of Mind in 2024
Adam Shalagin delves into the new and imperfect ecosystem that is Streaming Media, whose video content is arguably the most powerful medium available for brands to reach potential customers.
News23 Jan 2024
Streaming TV Media – The New Frontier Of Digital Advertising
Adam Shalagin, Managing Director at AdMatch and Co-Founder of AdUnion shares his insights into streaming TV media, the new frontier of digital advertising.
News17 Dec 2022
Netflix and bill: Media buyers on the new ad-supported tier and what it means for advertising
Mediaweek also asked media buyers their predictions for the streaming service in the year ahead Netflix introduced its ad-tier subscription model in November, giving consumers the option of a cheaper
News6 Dec 2022
AdUnion’s Adam Shalagin discusses developing its attribution platform ahead of the cookieless future
AdUnion was established in 2016 and has worked with clients on delivering streamed media campaigns to build brands and get results.
News29 Nov 2021
Awaken, Man of Many & AdUnion Among AFR’s Fast 100 List
A number of media, marketing and digital businesses have been named in The Australian Financial Review’s Fast 100 and Fast Starters lists for 2021.

Work with people who work inside-out

Get in touch

News & Thinking

What Fox's Roku takeover means for Australian advertisers

Samsung CTV home screen ads deliver strong ROAS for Tangerine via AdUnion

AdUnion Retains Telco Brands More & Tangerine & Online Adult Retailer Wild Secrets

AdUnion celebrates 10-year anniversary

Netflix Advertising Guide

Zitcha, Fabulate & AdUnion Among Australia’s Fastest-Growing Tech Companies

Broadcast Still Rules? Why OzTAM’s Streamscape Data Paints a Contested Picture of Australia’s Viewing Habits

AdUnion backs Tubi’s streaming ad growth with AdMatch results

AdUnion makes new leadership appoints following key telco retentions

Final Word on Connected TV – The Price of Streaming & Video Advertising

How To Get Better ROAS from Connected TV than Google Ads

Where Has Everybody Gone? Getting Your Brand Top of Mind in 2024

Streaming TV Media – The New Frontier Of Digital Advertising

Netflix and bill: Media buyers on the new ad-supported tier and what it means for advertising

AdUnion’s Adam Shalagin discusses developing its attribution platform ahead of the cookieless future

Awaken, Man of Many & AdUnion Among AFR’s Fast 100 List

Work with people who work inside-out