Services
Performance Media Across Search, Social and Beyond
We plan and buy search, social, programmatic, native, retail media and AI placements in-house, track the same conversions consistently across every platform, and report it all in one dashboard focused on the metrics that matter.
Performance today
One clear view of what your digital spend returns
Each platform measures conversions in its own way and reports in its own dashboard, which makes it hard to see what your digital spend is doing as a whole.
We start by advising which platforms should form your baseline and which are worth a trial. We then set every account up to best practice and make sure the conversions that matter to you, whether that is a sale, a lead or a booking, are tracked the same way on every platform.
From there, we take the complexity out of managing and reporting your campaigns. Everything sits in one dashboard, built around the metrics that matter to your business. The ones that don't stay in the background.
What we buy
Six disciplines, one plan
Paid Search
Google & Microsoft Ads
We capture the demand that already exists for your product at the lowest sensible cost. You have full access to your account, and we only use automation we can explain to you.
Paid Social
Meta · TikTok · LinkedIn · Pinterest
We build audiences and drive direct response, testing a range of creative so we keep learning what works.
Programmatic & Display
DV360 · The Trade Desk
We buy through our own platform accounts and show you the fees and the sites your ads run on. You see the media cost, the technology cost and our margin as separate lines.
Native & Content Discovery
Taboola · Outbrain · publisher direct
We place your content alongside editorial, which suits products people take time to consider and want to read about before they buy.
Generative Ads
AI search & AI-assisted creative
We help your brand appear in AI search answers, and we test AI-generated ad variations against ads made by people. We report the results either way.
Retail Media
Cartology · Coles 360 · Amazon Ads
We run search and display advertising on the websites of the retailers that stock your product, and extend it beyond them, planned around the sales it drives.
Inside-out, in four steps
Understand
We start inside your business — customers, seasonality, sales cycle — before we look at media.
Strategy
We build your strategy on evidence and proven marketing principles, sized to the outcome you need and the budget you have.
Plan & Buy
We have no ties to any channel or media owner. We invest your budget as if it were our own, guided by your strategy and business objectives.
Measure
We feed the results of every campaign back into your strategy, so each one builds on what we learned from the last.
Our approach
Everything performance needs
Account build & structure
We set every account up to best practice and structure it so it is easy to follow, with spend traceable to a product and a decision.
Conversion tracking
We set up tracking so the conversions that matter to you are recorded accurately and in the same way on every platform, so the numbers can be compared.
Audience & bidding strategy
We decide, channel by channel, where automation helps and where a person should make the call.
Creative testing
We run structured tests across formats and messages, with enough data behind each to be confident in the winner.
Live optimisation
We review performance weekly and move budget across platforms toward whatever is driving the results you care about.
Reporting
You get one dashboard across every platform, built around the metrics that matter to your business. We ask to be judged on those, not on impressions or clicks.
Platforms we buy through
Search
Google Ads and Microsoft Advertising, on your own accounts with full admin access.
Social
Meta, TikTok, LinkedIn, Pinterest, Snapchat and Reddit, planned together as one audience.
Programmatic
Display & Video 360 and The Trade Desk, on AdUnion seats with fees disclosed line by line.
Native & discovery
Taboola, Outbrain and direct publisher content units where editorial context matters.
Retail media
Cartology, Coles 360 and Amazon Ads, where the sale happens inside someone else's store.
AI search
New paid placements in AI answer engines. We start small, measure carefully and report plainly.
Common questions
What clients ask before they start
Who owns the ad accounts?
You do. Accounts, data, pixels and creative are set up in your name, stay in your name, and leave with you if we part ways.
How do you charge — fee or percentage of spend?
We work on a disclosed margin. You see the media cost, the technology cost and our margin as separate lines, so you always know what you are paying for.
What is the minimum spend for this to work?
It varies. Search can work at modest budgets, while trialling a new platform needs enough spend to give a fair read. We'll tell you which platforms your budget should treat as the baseline and which are worth a trial.
Do you run generative AI creative?
Yes, where it is useful, and always tested against an ad made by people. We report the result either way.
Let's talk about your performance media
Tell us about your business and where you want to take it. A senior planner will reply within one business day.
Get in touch