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AdMatch

See the Return on Your Streaming TV & Audio Investment

AdMatch™ connects streaming TV and audio exposures directly to online sales, leads and revenue — one dashboard, updated daily, across every platform on your plan.

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All

Major streaming publishers measured in one report.

Daily

Your dashboard updates every day.

40%

Avg improvement in streaming CPA.

The AdMatch dashboard shown on a tablet

Measure streaming by what it returns

Reach and frequency tell you how a campaign was delivered. AdMatch™ adds what it returned: whether it generated sales, and at what cost.

It reports cost per sale and return on ad spend by publisher, time of day, device, geography and creative, updated daily, so we can move your investment while the campaign is still live.

68%

of Australian adults used paid subscription streaming (Netflix, Stan, Binge) weekly in 2025, vs. 52% for traditional free-to-air TV.

(ACMA, 2025)

72%

of Australian adults use online music streaming, vs. 64% who listen to radio — streaming has overtaken radio for the first time.

(ACMA, 2025)

How it works

Three Steps: Define, Match and Optimise

  1. Define

    Name the event that matters

    It could be a sale, a lead, a booking or a store visit. We measure whatever your business counts as a result.

  2. Match

    Match exposures to events

    We match streaming TV and audio exposures to those events at household level, with double-counting removed across every platform on your plan.

  3. Optimise

    Optimise while it is running

    Daily reporting means we can move your budget toward the publishers, times of day and creative that are converting while the campaign is still live.

One dashboard, updated daily

Your team can open a live view at any time, so we can adjust a campaign together while it is still running.

Single view
Every streaming platform on your plan, in one dashboard.
Cost per sale
By publisher, daypart, device, geography and creative.
ROAS
Revenue attributed against media cost.
De-duplicated reach
Your unique audience across platforms.
Time to conversion
How long after exposure the sale lands.
Geographic insights
Between states, and metro versus regional.
The AdMatch dashboard: a Streaming TV publisher leaderboard ranking platforms by spend, conversions, cost per conversion and ROAS

Platforms we measure

Matched

Streaming TV and audio attribution across major networks and platforms

All included in a single buy, reported in a single dashboard - updated daily.

  • Nine
  • Seven
  • 10
  • SBS
  • Kayo
  • HBO Max
  • Paramount+
  • Stan
  • Spotify
  • LiSTNR
  • iHeart
  • Acast
Snaffle Streaming TVC

Case study · Snaffle

−40%

A 40% Lower Cost per Acquisition in Three Months

Nine streaming networks bought in one plan, every signup tracked back to source, audio added once the numbers had earned it.

Read the case study

Questions

What Clients Ask First

Can we use AdMatch™ with our current agency?

AdMatch™ works on streaming TV and audio campaigns that AdUnion plans and buys. We set it up from the start of your campaign, and after the first month of data we usually find ways to improve the plan together.

Is this just attribution with a new name?

No, it works differently from click-based attribution. AdMatch™ matches streaming ad exposures to your sales and leads, including the ones where nobody clicked.

Who owns the data?

You do. Reporting is yours to keep, and it leaves with you if you leave.

What does it cost?

A small amount relative to the media it measures. Depending on the size of your campaign, it is charged as either a small percentage of your streaming spend or a fixed fee, and we agree which up front so there are no surprises.

See AdMatch™ in action

We'll take you through a live dashboard in about twenty minutes and show you how AdMatch™ would measure your streaming TV and audio campaigns with AdUnion.

Request a walkthrough