Snaffle · Retail, Finance
A 40% Lower Cost per Acquisition in Three Months
Nine streaming networks bought in one plan, every signup tracked back to source, audio added once the numbers had earned it.
- Client
- Snaffle
- Industry
- Retail and consumer finance
- Engagement
- Streaming TV and Audio
Ad views served across nine streaming networks.
Australian households reached in the initial trial period.
Reduction in cost per acquisition across the three-month trial.
The situation
Snaffle is an online retailer with consumer finance built into it — buy the goods, pay them off in small weekly instalments. Streaming was one part of a wider omni-channel campaign, and the brief asked for targeted exposure across every streaming channel available, with signup and transaction tracking included so performance could be measured rather than inferred. Snaffle needs to know what each new customer costs, so impressions alone were not enough.
What we did
- 1
Built one national plan across nine networks
9Now, 7Plus, 10Play, SBS On Demand, Kayo, Binge, Optus Sport, Samsung+ and Tubi, bought as a single multi-screen campaign rather than nine separate tests or individual buys.
- 2
Attributed signups back to spots
AdMatch™ connected spot data directly to account signups and purchase events, so cost per acquisition was visible by network from the first month.
- 3
Cut and reallocated every month
Channel mix and creative were both rebuilt on what the tracking showed. We expanded into streaming audio once the numbers justified it.
The result
Across the three-month trial, Snaffle reached one million Australian households, served more than two million ad views, and brought cost per acquisition down by 40%.
Streaming TV turned from a test and learn into an always-on channel. Streaming Audio was introduced shortly after across music and podcasts alongside Streaming TV, also with the same 1:1 tracking.
“Our agency recommended AdMatch for our streaming TV campaign. It enabled us to optimise the TV audience we were targeting and gave us valuable feedback to inform our channel mix and creative. More importantly, it led to a 40% improvement in our cost per acquisition.”